Manager, Marketing Communications
Company Name:
Blackhawk Network
BASIC PURPOSE : To lead and evolve key marketing communication and project management functions at enterprise level. Manage and drive product branding and related design and communications programs across traditional and digital channels, with particular focus on developing value propositions, sales training materials, integrated messaging and creative strategies, internal outreach programs and public relations initiatives.
SCOPE : This Manager role partners with the Product Development team and leads the Creative Services team to ensure seamless alignment between the strategic development and tactical implementation of the research, planning, execution and analysis of all product and brand-focused communication initiatives. In addition, this position will serve as the project manager for strategic messaging upgrades to . Ensures all initiatives support the company's broader marketing communication and sales support activities and helps drive execution excellence across all marketing mediums.
REPORTING & WORKING RELATIONSHIPS: Reports to Director, Marketing Communications, and leads the Creative Services team. Partners with Product Management, and works closely with Branding, Sales, Merchant, Production, Human Resources, Customer Service, IT and Senior Management. May also work with parent company. Has three direct reports, as well as supervisory responsibilities for third-party agencies when needed.
PRIMARY RESPONSIBILITIES & STANDARDS:
Marketing Analysis (i.e. competitive intelligence, product differentiators, etc)
Define, lead and evolve marketing communications strategies, with particular focus on brand awareness and product positioning within broad solution portfolio
Marketing Planning and Project Management
Ensure the timely and effective rollout of all marketing communication programs for product releases, brand positioning and online content development
Marketing Execution
Oversee, participate and drive execution excellence for all marketing initiatives across traditional and digital channels
Marketing and Sales Support
Help develop effective messaging and training programs for Sales; support enterprise-wide marketing communications programs
Management
Mentor and manage Creative Services team
QUALIFICATIONS REQUIRED (minimum needed to begin in the job)
Bachelors degree in Marketing or Communications
8-10
years experience in marketing or marketing communications
Demonstrated mastery of multiple business communications disciplines, including: go-to-market strategies, lead generation, integrated marketing campaign design, brand development, creative design and layout, event marketing, competitive intelligence, advertising, sales support and training, public relations, customer relationship marketing, etc.
Strong quantitative and analytical skills
Strong oral and written communication skills
Excellent planning and organizational skills
Ability to multi-task in a deadline driven environment
Strong interpersonal skills
Strong team mentor/management experience
Maintains and instills calm while inspiring the team to succeed in high stress situations
Proficiency in Microsoft Office Suite required
Experience in Basecamp, Hubspot, SalesLogix and digital monitory tools preferred
Some travel required
Date: 2014-05-27
Country: US
State: MO
City: Fenton
Postal Code: 63099
Category: InteliSpend
Job Type: Full-TimeEstimated Salary: $20 to $28 per hour based on qualifications.
Blackhawk Network
BASIC PURPOSE : To lead and evolve key marketing communication and project management functions at enterprise level. Manage and drive product branding and related design and communications programs across traditional and digital channels, with particular focus on developing value propositions, sales training materials, integrated messaging and creative strategies, internal outreach programs and public relations initiatives.
SCOPE : This Manager role partners with the Product Development team and leads the Creative Services team to ensure seamless alignment between the strategic development and tactical implementation of the research, planning, execution and analysis of all product and brand-focused communication initiatives. In addition, this position will serve as the project manager for strategic messaging upgrades to . Ensures all initiatives support the company's broader marketing communication and sales support activities and helps drive execution excellence across all marketing mediums.
REPORTING & WORKING RELATIONSHIPS: Reports to Director, Marketing Communications, and leads the Creative Services team. Partners with Product Management, and works closely with Branding, Sales, Merchant, Production, Human Resources, Customer Service, IT and Senior Management. May also work with parent company. Has three direct reports, as well as supervisory responsibilities for third-party agencies when needed.
PRIMARY RESPONSIBILITIES & STANDARDS:
Marketing Analysis (i.e. competitive intelligence, product differentiators, etc)
Define, lead and evolve marketing communications strategies, with particular focus on brand awareness and product positioning within broad solution portfolio
Marketing Planning and Project Management
Ensure the timely and effective rollout of all marketing communication programs for product releases, brand positioning and online content development
Marketing Execution
Oversee, participate and drive execution excellence for all marketing initiatives across traditional and digital channels
Marketing and Sales Support
Help develop effective messaging and training programs for Sales; support enterprise-wide marketing communications programs
Management
Mentor and manage Creative Services team
QUALIFICATIONS REQUIRED (minimum needed to begin in the job)
Bachelors degree in Marketing or Communications
8-10
years experience in marketing or marketing communications
Demonstrated mastery of multiple business communications disciplines, including: go-to-market strategies, lead generation, integrated marketing campaign design, brand development, creative design and layout, event marketing, competitive intelligence, advertising, sales support and training, public relations, customer relationship marketing, etc.
Strong quantitative and analytical skills
Strong oral and written communication skills
Excellent planning and organizational skills
Ability to multi-task in a deadline driven environment
Strong interpersonal skills
Strong team mentor/management experience
Maintains and instills calm while inspiring the team to succeed in high stress situations
Proficiency in Microsoft Office Suite required
Experience in Basecamp, Hubspot, SalesLogix and digital monitory tools preferred
Some travel required
Date: 2014-05-27
Country: US
State: MO
City: Fenton
Postal Code: 63099
Category: InteliSpend
Job Type: Full-TimeEstimated Salary: $20 to $28 per hour based on qualifications.
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